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    At Least One of These Predictions for Marketers Is True

    By November 15, 2024

    Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

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    24 Ways I’m Using AI Tools for SEO

    By November 14, 2024

    Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now.

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    3 Missteps with AI Image Generation and How You Should Be Using Them

    By November 14, 2024

    For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how…

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    AI Target Audience: What I Learned [+ Tools to Try]

    By November 14, 2024

    I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI…

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    What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

    By November 14, 2024

    I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct…

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    Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

    By November 14, 2024

    A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

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    Catastrophizing toward action

    By November 14, 2024

    A friend found a knobby growth near his knee. After a few doctor visits, it was diagnosed as cancer. A cancer diagnosis is a self-sufficient catastrophe–few people need more than that to start taking immediate action. At the same time, we live in a media culture where catastrophe has become a business model. More catastrophe…

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    12 Low-Hanging Fruit SEO Tactics You Can Implement Today

    By November 13, 2024

    Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion. Shifting something from position 4 to 1 will bring in more traffic and… Read more ›

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    How To Prepare for the Future of SEO: 17 Tips From Lily Ray

    By November 13, 2024

    Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025

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    I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

    Bymarketing briefs November 13, 2024September 22, 2025

    In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free…

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