To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did. And the same is true for technologies and companies. Western Union was an interloper, telegrams were the scary new tech that was going to change everything for the worse. It’s…
In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches. A good affiliate niche has high-paying affiliates, high… Read more ›
Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google and potential customers.
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience…
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on…
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the…
Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for different clients, creating individual calendars in…
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist.
A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had…