If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play by play belong to us. The useful question might be: “Is my story helpful?” And…
I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.… Read more ›
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence…
You have great content. It’s published on the platforms where your audience is. But your content isn’t revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.
A bureaucracy recently asked me to submit a few documents. They were very specific and the person on the phone said that the subject line of the email I sent should be blank. This is really unsettling. Almost like taking the labels off bottles at the supermarket. My email software didn’t even want to let…
Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. The first draft can be challenging. We’re facing a blank page, trying to find our “voice” and it…
In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Here’s a tool that needs little introduction. ChatGPT is an AI chatbot that uses natural language… Read more ›
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will find hundreds of blogs that…
Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and some of their ideas may sound familiar to get your content discovered.