But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI… Read more ›
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus…
We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.8 billion monthly organic visits. Most other sites on the list are recognizable brands to us English… Read more ›
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Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert. But, without a clear strategy in…
🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That…
A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years. We’re used to the rapid increase in speed in just about everything around us. Absolutely positively overnight is mostly too slow for many industries now. It takes discipline, then, to…
In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years,…
“Why did the chicken cross the road” tells us a bit about jokes. It’s a joke about jokes. The first half is a setup, reminding us that an absurd question creates tension, which is then relieved by the punchline. But the second half undoes this by refusing to release the tension. “To get to the…