How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)

In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. Goldenberg has plenty of impressive…

170+ Fun Icebreaker Games & Activities I Love That Your Team Will Enjoy in 2024

As someone who’s been a part of multiple teams throughout my career, I’ve found that it’s often the same drill when introducing yourself. Your manager, head of department, or CEO is likely to ask you to introduce yourself and then mention something interesting about yourself. If you’ve gone through the same drill a few times,…

The paradox of self skepticism

If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right. But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation. So…

How to Get Sponsored on Instagram [What 500+ Social Media Marketers Are Looking For]

It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.   But you’re probably more marketable than you think — as Instagram is a popular channel for influencers to…

50+ of the Best Affiliate Programs That Pay the Highest Commission

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links helps them earn commissions. Before working in marketing, I wasn’t sure what that meant. Now, I know these creators participate in affiliate programs, and if…