In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.

As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have. Turns out, I was wrong. In…

“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness company in my early student years and always felt a pang of anxiety promoting products. What if they didn’t work? What if there were side…

As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s recent Consumers Trends Report, which surveyed what types of content marketers are using in 2024 to gain the most traction — here are some of my key takeaways….

Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? The answer may lie in your personality type. And as someone who has always been introspective, I’ve found personality tests to be powerful tools for boosting self-awareness, self-discovery,…

Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me. I had to contact my IT team, who taught me how to whitelist an email address. Whitelisting emails is a helpful tech skill. I…

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.

“Just a little more,” might be a useful way to self motivate, until it isn’t. N + 1 pushes us to win every race, every argument, every bank balance competition. Sometimes this is simply a self challenge, not designed to hurt others, but the problem with never being satisfied is that the loser is also…

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the…

I used to roll my eyes at the word “community.” It sounded like just another marketing buzzword. But after becoming actively involved in building and maintaining online communities around brands, I realized the immense value hidden behind what I once dismissed as a mere fad. For example, here at HubSpot, building a strong community has…