Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective…

Twenty handwritten letters received by someone in power are worth a hundred times as much as two letters. And when that becomes a hundred different personal letters, increasing in volume, from different people, delivered to an organization every week for a year… it’s worth a million times as many as just twenty.

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments.  One of the simplest ways to achieve this is to write content briefs….

“I don’t want to learn to be better,” is something we rarely admit. We don’t say: I don’t want to learn statistics, even though it will dramatically improve my decision making. I don’t want to learn a new programming language, even though it will get me a better job. I don’t want to learn methods…

“This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it. I’m sure her being a millennial, thus closer to Gen Z…

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for…

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in control by tracking every dollar you spend. Whether you‘re launching a startup or scaling an enterprise, you’ll spot exactly where to cut costs and where to invest for growth. In my roles, I…

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for…

For generations, humans have been entrusting their lives to computers. Air Traffic Control, statistical analysis of bridge resilience, bar codes for drug delivery, even the way stop lights are controlled. But computers aren’t the same as the LLMs that run on them. Claude.ai is my favorite LLM, but even Claude makes errors. Should we wait…