Google’s Surgical Strike on Reputation Abuse

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience….

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the…

You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages…

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots of spam and junk pages that just add noise to… Read more › Post Views: 121

Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation. Post Views: 104

Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here‘s a true statement you don’t hear as often: Your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However,  when developing and executing a sound SEO strategy for…