Contrary to popular belief, companies don’t sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding…
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.
Ready means that time is up, spec is met and the user can engage. Done might mean that you believe it’s perfect and cannot be improved. We’ll settle for ready. In fact, meeting spec means we’re not settling. It’s just what you promised.
They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great marketing tactic. Just copying what they do for SEO would… Read more ›
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them… Read more ›
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and…
But if you repurpose it, you can make it go the extra mile. Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing the format, such as from a blog post to a… Read more ›
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door. I wrote and submitted the perfect resume and tried my best to make a lasting impression during the phone screen. The final step was…
As a content marketer, my top-performing channel for getting new clients is LinkedIn because: a) LinkedIn has over 1 billion users across the globe, 67 million of which are companies, and b) I have learned to use LinkedIn’s features to grow my network and market my services. In fact, I landed HubSpot and other reputable…