With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering…
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over consumer behavior statistics I’ve pulled from our 2024 Consumer Trends Report to explain…
The story is a good one: put some tea bags in a mason jar filled with fresh, cold water. Put it in the sun. Four hours later, smooth and delicious tea is waiting for you. The photons from the sun go through the clear glass and the water, strike the leaves and transfer radiant energy…
If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams…
How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time?
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
Doing math problems in your head is a skill. No one is born knowing the answer to, “You have 35 coins in nickels and quarters. They add up to $4.15. How many quarters do you have?” but we can learn. And some people find it easier than others, but yes, we can learn. The same…
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
Looking to make the most out of your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like MozCon. Whether you’re a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Let’s…
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. To use AI in the best way (and avoid the mistakes many people make), it helps to understand what we mean… Read more ›