Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost…
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring. I learned this first hand when I was working for a company with operations in China, where Google wasn’t accessible….
Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow. Also, by reaching a broader audience, your brand can target customers from various backgrounds with different behaviors. Increased brand visibility means more eyes on your products or service, which translates into heightened interest and curiosity….
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
Massive leaps in utility and quality are extraordinary events. Going from ver 2.0 to 3.0 is a step change. But that is almost never what improvement looks like. Instead, the persistent commitment to slightly better on a regular schedule inexorably makes a difference over time.
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides.
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools…
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past couple months – mainly because an influencer told me to. I’m not alone. Today’s shopper doesn’t head to the mall when she’s bored; she opens her phone. In fact, according to HubSpot’s 2024…
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions. And, after putting different approaches and trends to the test throughout the years, I…
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.