misc

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Welcome to 2024. Back to work, here we go. So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these are chores. Chores are the…

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business…

My friend Jason points out that this might be where your heart is. What would have to change for you to actually follow the wandering and make it real? Or for your mind to choose to wander somewhere else? Somewhere you’re already going.

For some fortunate 17 year olds, the end of the year is the day for a momentous decision, one that’s largely out of the comfort zone of a 17 year old. A four-year college education in the US can cost nearly half a million dollars once we count the expenses and foregone opportunities that go…

We evolved to be wary of change. Our attention is limited, new things can be a threat and the status quo feels comfortable. As a result, we spend a lot of time and energy being afraid (and arguing about) the upcoming changes in our lives, but almost no time at all thinking about the things…

We had a year full of learnings from all of our Whiteboard Friday presenters. In case you missed them, here are the top 10 episodes from this year!

The word “guerrilla,” in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term “marketing,” which makes many people ask, “Huh?” But guerrilla marketing isn‘t some sort of combative form of communication. In fact, it’s actually a very unconventional form of marketing in that it raises…

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a…

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m…