Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and…
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder tools have been essential for me to publish content, either for my current employer or…
Here’s a large blue bedsheet, queen sized. If we’re going to pull it taut, it will take the coordinated effort of eight people, each pulling just the right amount, from each corner and edge. If we’re going to billow it up and down, like a parachute, we’re going to need those people to work in…
A well-designed bicycle is efficient, inexpensive and delightful. If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Until, of course, you get jealous. If you start…
Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect.
They’re everywhere we look. Here are a few thoughts on the ones that won’t go away: First, is it a problem or a situation? Problems, by definition, have solutions. You might not like the cost of the solution, the trade-offs it leads to, or the time and effort it takes, but problems have solutions. On…
For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry, Buzz. Neil…
That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up)…
Apple didn’t succeed because of the way Steve Jobs dressed. Just like SBF’s hair didn’t put him in jail. We can look at the outré behavior of various Silicon Valley overlords and come to the conclusion that it’s not only a necessary part of the job but actually the cause of their project’s success. That’s…
My new short LinkedIn class on project management just launched, and I’ll be discussing it live today with Amanda Ruud … we’ll be there if you want to bring your questions. Sooner or later, all important work becomes project work. After the extraordinary feedback from her last session, Avaleen Morris is leading another session of…