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Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood…

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or,…

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right…

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.

She doesn’t grow plants. The plants grow themselves. Her job is to create conditions for the plants to grow. The soil, the water, the light, the weeds… these are the conditions. But none of it happens if the plants don’t do the thing they want to do in the first place. This is always true,…

This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.

Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that’s 300 opportunities to market yourself in your email signature. Many people treat their email signatures like an afterthought, which is a big missed opportunity. It’s a chance for you to tell others who you…

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s not always about the limits set by different platforms but rather the optimal number of characters for user engagement. For example, you probably know the character limit for a post on X is 280, but…