ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to implement AI in your work (welp!). Whatever your motivation, I’m here to…
If you want to be taken seriously, a professional email address is necessary. You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “[email protected],” there’s a good chance it’ll go straight into the trash. That said, coming up with a professional address…
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template…
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, knowing what goes into a…
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. In fact, with a plethora of tools that make design much more accessible to people without complex…
I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience….
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since I was an elementary schooler but it’s also changed how we shop, making online marketing crucial for businesses. As of 2024, there are 2.71 billion…
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough…
For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. Plus, some secrecy behind how Google determines websites and…