How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, knowing what goes into a…
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. In fact, with a plethora of tools that make design much more accessible to people without complex…
I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience….
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since I was an elementary schooler but it’s also changed how we shop, making online marketing crucial for businesses. As of 2024, there are 2.71 billion…
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Just sit back and think about it, what logos are simply unforgettable? The first that comes to mind for me are iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough…
For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update that can make your efforts obsolete. Plus, some secrecy behind how Google determines websites and…
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
“The mean” is the average. Another word for “mediocre.” When an organization gets big enough, by definition, it’s the average. When you have enough customers, they represent the population as a whole. If you find yourself seeking to serve the largest possible number of people, you’ve signed up to be average. Without a doubt, you’re…
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.