What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.
A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live without coffee. It’s true even though creating the infrastructure to purify and deliver clean water costs billions of dollars. The critical reason for the difference is marginal cost. To deliver…
Have you ever wondered if the article you’re reading online was written by a human or an AI? In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging. As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to…
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight…
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one…
We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add. For the visualizations,… Read more ›
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking…
If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively. Discover the 15 best WordPress email plugins on the market…