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In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer…

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author, a portfolio is my greatest asset (and one I’ve been building since my first…

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its…

If the signal is very weak and the noise is large, it’s easy to imagine that there’s no signal at all. AI and computers can be used as lenses now, which means we can strip away the noise and see things that we certainly didn’t expect. Dina Katabi at MIT can point a radio antenna…

The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more.

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. I was…

As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just…

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are…