As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools…
I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it’s safe to say I know a thing or seven about keeping data tidy in Excel. While Excel and its data-sorting methods have improved over the…
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork. Businesses use market research software to minimize risk and make more data-driven choices. I own a small business, and by…
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
Life can be irritating. And sometimes, we can make a choice. The thing that’s vexing you: is it a situation or a problem? Problems have solutions. If we care enough, we can find a way to solve a problem, but it might cost more money, require more effort or involve more risk than we’d prefer….
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I…
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers…
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything…
More than two-thirds of the companies surveyed said that they used NPS methodology with their customers. Some are using it to measure employee satisfaction as well. The P stands for ‘promoter’, but of course, it doesn’t actually measure promotion. If that many of your customers are actually promoting and recommending your business to others, you…