In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email…
Is there a rainbow underneath your pot of gold? Sometimes, we get it backwards.
The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are.
Disney theme parks created more than 20 billion dollars in revenue last year. Coney Island, not so much. Coney Island is dozens of small honky tonk vendors and attractions, an ecosystem, not a corporation. Independent local stores got hammered by the more organized stores in the mall and then by the centrally controlled Wal-mart and…
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?
When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams.
Near-future science fiction is a fine way to consider our now. Without the reality of today, we can think hard about the tomorrow we’re about to live in. Summer reads are supposed to be a bit lighter. Technological change is making our near future a bit harder to dance with, and yet, here are some…
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way:…
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. But you’re probably more marketable than you think — as Instagram is a popular channel for influencers to…