With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into three key… Read more ›

No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. That’s the power of building an… Read more ›

Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow. Also, by reaching a broader audience, your brand can target customers from various backgrounds with different behaviors. Increased brand visibility means more eyes on your products or service, which translates into heightened interest and curiosity….

For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring. I learned this first hand when I was working for a company with operations in China, where Google wasn’t accessible….

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words. But to my surprise, nothing was there. This business didn’t bother to upload a customized LinkedIn banner. And just like that, I lost…

Even though millions quit their jobs every month, I understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the difference between an awkward goodbye and a chance for a long-term professional connection. But how do you write a good resignation letter? What should…

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie. Whether you’re a new or tenured brand, media coverage can have a massive impact on how you are perceived by your target audience. That’s where a media kit (a close cousin of the press kit)…

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types of Corporate Social Responsibility How can brands be socially responsible? Corporate…

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria? My early attempts at writing a proposal taught…

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more…