Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can think of a… Read more › Post Views: 189

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list. Post Views: 186

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind of user journey. If you… Read more › Post Views: 9

Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024. Post Views: 167

A name is a hook for us to hang a story on. We need to begin with empathy and a useful story… useful to the people who want to believe it, spread it, and use it to accomplish their goals. But then, the story needs firm footing and a way to stick with us. Patagonia…

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria? My early attempts at writing a proposal taught…