Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for… Read more › Post Views: 80

As a former digital journalist and current content creator for HubSpot, I’ve been designing graphics for years, including breaking news graphics, funny memes, and, most importantly — infographics. Though I prefer to design graphics in Canva, I will show you how to create an infographic in PowerPoint since it’s a presentation program that most marketers…

If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop.  Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers…

Have you ever made a video that was seen by someone you didn’t know? Or written something that got shared outside of your inner circle? The odds of either of these things happening a generation ago were close to zero. Now, it’s common. The skeptics said that people wanted to watch videos, not make them….

Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing. Post Views: 277

I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team’s goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew…