How a Small Travel Blog Gained Topical Authority: A Case Study
Explore the journey of a small travel blog’s rise to topical authority in this case study.
Explore the journey of a small travel blog’s rise to topical authority in this case study.
Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily. Here are… Read more › Post Views: 119
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was…
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with…
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update…
Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002. It remains a popular quote today, in part because he was right: If you’re aiming high, a team helps you hit the mark….
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot? Post Views: 35