How a Small Travel Blog Gained Topical Authority: A Case Study

Discover the aftermath of Google’s targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands. Post Views: 281

It’s pretty easy for some kids to switch gears. They can go from sad to ebullient in seconds, and switch contexts without much fuss. Others have more trouble. As we get older, our natural ability to thrive in a new situation can decrease. But, like a muscle or a skill, it responds to practice. The…

Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023. Post Views: 311

Over the last 50 years, 167 different people have been part of the Saturday Night Live ensemble cast. Some of them went on to become comedy superstars, others lasted a less than a season and are fairly obscure in the cultural pantheon. But if you were tasked of creating an all-time MVP cast, it would…

Organizations lie all the time. Big lies, sometimes, but usually small ones. Is the call volume actually unusually heavy? Did a chef really prepare this meal just for me? These fiblets are so common that they become part of the culture, a trope that lets the user know that this is a real organization–the same…

Most of our errors are in this category. Yesterday, The New York Times sent this newsletter to a million people or so: I’m sure it wasn’t the best part of the day (or the week) for whoever messed up, but I also know that it had little impact on anything that matters. Being careful is…