Everyone wants to be connected

Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers:…

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable. Just go through… Read more › Post Views: 121

Nearly 150 years ago, George Eliot gave us a name for our project. She pointed out that we could ameliorate the problems of the human condition, day by day, year by year, toward better. Max Roser highlighted three sentences that seem like they can’t all be true: “The world is much better. The world is…

There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things…

To put it simply, this marketing tactic works like this:  From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC). Reason: SEO is cheaper than most marketing… Read more › Post Views: 106

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s…