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Stop Overcomplicating Things. Entity SEO is Just SEO

By September 22, 2024

Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more… Read more ›

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SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

By September 22, 2024

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search engines, you can cut costs and get more leads if… Read more ›

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The 25 Biggest Traffic Losers in SaaS in 2024

By September 22, 2024

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly… Read more ›

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Sins of an Agency: Parting Ways With Our Biggest Client

By September 22, 2024

How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision.

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Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday

By September 22, 2024

You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.

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Build a Search Intent Dashboard to Unlock Better Opportunities

By September 22, 2024

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

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6 Underrated Keyword Research Methods — Whiteboard Friday

By September 22, 2024

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

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International SEO — Whiteboard Friday

By September 22, 2024

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.

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How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content

By September 22, 2024

Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.

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Getting Buy-In for Customer Stories — Whiteboard Friday

By September 22, 2024

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

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