5 Reasons Your Direct Traffic Can Suddenly Drop

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make…

In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data. Post Views: 203

When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But what‘s the secret ingredient to McDonald’s continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and…

Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat. When we pre-process the information and simply test people on it, there’s no…

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models. Post Views: 307

When a system becomes complex and our knowledge peters out, we’re tempted to assert, in the words of Gilbert Ryle, that there’s a ‘ghost in the machine.’ “How does the stoplight work?” “Well, it knows that there’s a break in the traffic so it switches from green to red.” Actually, it doesn’t ‘know’ anything. Professionals…